What People Want in Their Real Estate Agent

Jan. 24, 2012 – One consumer told Inman News that he’d like to see agents and clients connect like people connect through online dating.

“That’s an interesting model … online dating — a way to match myself up with the best profile for me. Fill out this (information), then we’ll do a consultation with you. I would be a qualified lead for that agent,” he said.

Educate clients on the entire process. Photo Source: http://www.scotland.gov.uk/

According to an Inman News article, Real Estate Consumers Tell It Like It Is, this particular consumer has had his share of untrustworthy real estate agents.

Here are some take-aways from the Inman News article and REALTOR® Magazine article, What Buyers, Sellers Want From Real Estate Agents:

Educate – Educate the client; That’s why he/she hired you. Don’t expect him/her to know anything about the process.

Build trust – Bond and make a connection with the client so he/she trusts you can help and won’t waste time

Be accessible – Communicate even if you think there’s nothing important to say.

Paperless transactions (electronic) – Use the resources provided to you by NAR like DocuSign

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Read More:

What Buyers, Sellers Want from Real Estate Agents

Real Estate Consumers Tell It Like It Is

Cater to Your Clients’ Learning Styles

Asking for Testimonials

Asking for Testimonials

Jan. 20, 2012 – Asking for a testimonial can be awkward. You don’t want to sound arrogant yet you’ve connected with your clients and know you’ve done a great job so what’s wrong in asking for a good word? Maybe it’s not knowing how to ask.

AGBeat proposes the “listen and ask” technique. This is where you listen for compliments and then ask if you can use them as testimonials.

Ask your clients for a recommendation.

– For example –

Client: “I couldn’t have sold my house without you. I really appreciate you being there every step of the way, Ms. REALTOR®.”

REALTOR®: “Well, thank you, Client, it was a pleasure working with you. Would you mind if I use your comment as a testimonial?”

Seems simple, right? Give it a try.

Linkedin has a great system set up for testimonials. They call them recommendations. Through a private message, you can ask your connections or “friends” to recommend you which gives them the opportunity to write a brief statement about how great you are. The recommendation is then sent to your Linkedin inbox and awaits your approval to post on you profile.

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Looking for a great REALTOR®? I’d gladly recommend any and all of the REALTORS® with Coldwell Banker de Wetter Hovious.

Read More:

Get More Client Testimonials with the Listen and Ask Technique