Your Real Estate Clientele is Ever-Changing.

Investors are taking advantage of the low prices in today's buyer's market. Photo Source: http://www.greekshares.com/

Jan. 30, 2012 – As a REALTOR®, you own your own business and you have your own clientele. You can call them your base – your friends, family, past clients, etc. Anyone who would buy or sell real estate from you would be part of your base clientele.

Millennials are getting older and buying their first homes. Photo Source: http://www.comerecommended.com/

In the article, Your Base is Changing. Are You Changing With It? RISMedia makes the point   that your clients are getting older and thus their real estate wants are changing. The millennial generation are graduating college, starting families and buying their first homes. While the investors are also buy-crazy in this market.

Cater to your clients and remember people are ever-changing so you must change with them. Alter your marketing strategy and customize to each group of people.

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Read More: Your Base is Changing. Are You Changing With It?

Shaping Your Sphere of Influence

Dec. 22, 2011 – As 2011 comes to an end, it’s only natural that we all start reminiscing about past holidays and the year that has blown by so quickly.

Photo Source: http://sphere-of-influence.net/

Well, when you start recapping your business accomplishments and then forecasting what you’ll do differently next year, also think about the connections you’ve made throughout the year. I’m talking the hundreds of business cards you’ve accumulated over the past year…

How strong are the relationships? Have you kept in touch with them all? Have you talked to any of them?

Take a minute (or 30) to really organize your sphere of influence. Make a pile of the people who you truly have a relationship with. Those are the people that make up your sphere of influence. For the rest – decide whether it’s worth it to you to strengthen the relationship or dump it. Yes, it may be cut throat; It’s your business. It’s time to sift through the right people for your sphere of influence.

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Are the Right People In Your Sphere of Influence